PPC for Lawyers
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Pay-per-click marketing, frequently known as PPC marketing, can be a valuable part of your law firm’s online marketing strategy. PPC for lawyers is often used alongside SEO strategies, but sometimes, law firms opt to focus solely on PPC marketing. PPC is a form of Search Engine Marketing (SEM).
What’s the Difference Between SEO and PPC for Lawyers?
Unlike SEO, which aims to increase a website’s visibility in search engines organically, PPC is a way for law firms to purchase visibility. You might hear that SEO traffic is free, whereas traffic from PPC for lawyers is not free, but this is not completely accurate. A strong SEO strategy requires an investment in website optimization by an individual with knowledge of modern SEO strategies, which can be quite expensive up front and less expensive long term compared to PPC. With PPC, your firm pays a search engine or another website only when its ads are clicked. With both types of advertising, your firm pays to make itself more visible. The difference is the specific way that your firm pays. If your looking for quick and fast results instantly then PPC is something you should discuss with our of our account managers.
Why Should my Firm Consider Using PPC?
The lawyer SEO sphere is one of the most competitive SEO spheres on the internet. Because of this, it can take months and depending on how highly saturated your market is even longer. PPC for lawyers is a quick way to scale your case load, and if you want even more business than you can simply increase your budget at any time. Contacts makes contracts!
Another reason why we are fans of PPC for lawyers is that you only have to pay when an interested viewer clicks on your ad. By targeting only users in your geographical area and extensively testing our efforts through A/B testing and other analytics measures, we create a laser-focused online marketing strategy for your firm that will scale your case load.
PPC for Law Firms
In a nutshell, this is how PPC for law firms works:
- Law Firms can purchase advertising using a monthly budget for the search engines;
- The search engine hosting your ad places the ad at the top of its organic search results list when your keywords are searched; then
- When a web viewer clicks your ad, you pay the CPC, also known as Cost per Click.
Although PPC for law firms can seem like a simple process, it requires as much attention to detail as an SEO campaign. Like SEO, PPC for law firms uses targeted keywords to connect with web users(your potential clients). Our team will use the data you provide about your target audience and our own research to determine the right keywords for your firm to use in its PPC marketing campaign.
PPC for law firms is not a stand-alone strategy. Instead, it acts as the first link your firm has with prospective clients. Once an individual clicks on your firm’s ad and reaches your website, your content should ideally drive him or her to contact your firm directly.
Contact LawSudo Today to Learn More about PPC for Law Firms
PPC marketing might be a good fit for your law firm’s online marketing strategy, but this isn’t always the case. To determine whether PPC would be an effective part of your firm’s online marketing effort, speak with a member of LawSudo. Our team has substantial experience working in PPC for law firms and can draw upon this experience to answer any questions you have about using PPC and help you determine whether it is something your firm should consider. To get started with LawSudo, contact our office today to schedule your consultation with a member of our team.