Legal Content Writer
A firm’s online marketing cannot be handled by only one person. To effectively reach your target audience and encourage conversions, your legal marketing needs a team. It needs at least one programmer, graphic designer, web designer, and a legal content writer. The legal content writer is the one who will actually create the content your firm shares with its audience, such as its landing pages, content pages, and your blog posts and newsletters.
Just like your web designer needs to know how to create a website that is visually appealing as well as functional, your legal content writer needs to do more than simply write copy to fill your site’s pages. A good legal content writer creates content that not only educates the reader while holding his or her interest and persuading him or her to contact your law firm, but employs search engine optimization (SEO) strategies to make sure your content can be found by search engine spiders. This is done through the use of keywords and phrases in your content’s titles and within the text itself, expertly woven into the text so they feel organic, rather than clumsily shoehorned in.
In most cases, your clients aren’t lawyers. That means that they’re looking at your firm’s website with the hope of gaining a better understanding of your practice area and how you can help them. A strong legal content writer takes complex legal topics and breaks them down into readable, relatable text. Before you start working with a legal content writer, discuss your goals, your ideal client, and your preferred style and tone with him or her. This way, your legal content writer can create content that fits into your firm’s overall brand and marketing strategy.
Legal Content Writing
What makes strong legal content writing? As we discussed above, a legal content writer who can successfully blend readable, engaging content with SEO knowledge is a key part of your legal content writing plan, but what exactly sets good legal content writing apart from poor legal content writing?
Good legal content writing is customized to its firm’s needs. It is unique, it makes use of specific keywords, and above all, it acts as a part of a firm’s branding strategy. Some firms want to portray themselves as aggressive, risk-taking teams of attorneys that will fight hard for their clients. A firm like this needs content that portrays an aggressive image through its tone. Dense, highly technical sentences won’t work for this type of firm, but they could work quite well for a firm that specializes in a niche field where the majority of potential clients are familiar with the jargon. Your legal content writing should also highlight your firm’s strengths, such as your professional connections or your history of successful settlements.
Good legal content writing provides value to its readers. Don’t settle for generic content – boring content will send readers away from your site and toward a competitor who invested in quality legal content writing.
Before our team starts a project, we conduct a thorough interview with the client to determine the types of cases his or her firm handles, the firm’s ideal client, the right tone for the content as part of the firm’s brand, and whether there are any topics or phrases to avoid in the content. After the writers have developed the firm’s desired content, our team of editors checks for grammar and style errors as well as proper keyword use. No piece of content will reach your firm’s website without being thoroughly checked and edited as needed.
Legal Blog Writers
At LawSudo, our legal blog writers produce one specialized type of content: blogs. Your law firm’s blog is a business blog, a tool that has many proven valuable uses. Like our legal content writers, our legal blog writers work with clients to determine the best way to produce blog posts that fit into their firms’ brands.
Legal blogs have more room to become conversational than content pages. Sometimes, they discuss topics that are only tangentially related to a firm’s practice area. A few examples of blog types our team of legal content writers has produced include:
- Blogs about managing the stresses of co-parenting, issues related to the merging of two families after remarriage, and avoiding financial pitfalls during divorce for family law firms
- Blogs about the importance of exercise and healthy eating while recovering from an injury and injury prevention tips for personal injury law firms
- Discussions of bankruptcy strategies and lists of financial advice for bankruptcy firms
- Blog posts about civil rights and how to conduct oneself when interacting with law enforcement for criminal defense law firms
Our legal blog writers also employ SEO strategies to ensure that your firm’s blog posts are visible on the web. They also incorporate conversion tactics, such as calls to action to contact your firm and to discuss the blog’s topic in its comment section, to engage your readers and encourage them to interact with your firm further.
Work with LawSudo’s legal blog writers to create blog posts that capture your firm’s ideal voice and image. You can suggest specific topics or have our experienced legal blog writers come up with topics on their own based on their knowledge of your firm and its goals.
Contact LawSudo Today to Start Working with our Team of Legal Blog Writers
To discuss your firm’s content needs further, contact LawSudo today to set up your initial consultation with a member of our team.